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拿破仑曾经说过,这个世界有两种力量,一种是利剑,一种是思想,前者属于硬权力,后者属于软权力。硬权力是法定的职权,它带来的是强制性影响力,是下属的服从。软权力是非强制性影响力,它带来的是下属的认同。软权力与领导者的职权无关,它与领导者个人的道德品质、人格魅力和领导艺术密切相关。古今中外,伟大的政治家都知道同时运用两个权力来达成自己的目的。一代伟人毛泽东更是善用两个权力的巨匠,他
Napoleon once said that there are two forces in this world: one is a sword and the other is thought. The former belongs to hard power and the latter belongs to soft power. Hard power is the statutory authority, it is the mandatory influence is subordinate obedience. Soft power is a non-mandatory influence, which brings subordinate identity. Soft power has nothing to do with the leader’s authority. It is closely related to the leader’s personal moral character, personality charm and leadership art. At all times and in all countries, great statesmen know that they are using their two powers at the same time for their own purposes. Mao Zedong, the great man of the great generation, is even more adept at using the two power masters, he