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随着我国市场经济的逐步发展,带动了多个行业成长。人们对于市场需求也在不断改变,因此企业为了适应市场现状,需要对原有营销理念进行深化,将市场营销活动加入企业重要规划之中。如此一来才能够在日渐激烈的市场竞争中占据有利位置,从根本上将企业竞争力加强,击败其他企业。就市场营销活动项目化管理进行概述,针对其特点、管理思想等探讨,提出项目化管理的有效策略,希望能够为企业提供一定参考依据,促进企业更高效地展开市场营销活动,将企业利益最大化。
With the gradual development of the market economy in our country, it has led to the growth of many industries. People’s demand for the market is also constantly changing, so enterprises in order to adapt to the market situation, the need to deepen the original marketing concept, marketing activities will be added to the important business plan. In this way, it can occupy a favorable position in the increasingly fierce market competition, fundamentally strengthen the competitiveness of enterprises and defeat other enterprises. This paper summarizes the project management of marketing activities, discusses its characteristics and management thoughts, puts forward effective strategies of project management and hopes to provide some references for enterprises to promote enterprises to carry out marketing activities more efficiently and maximize their benefits The