最近在某营销类网站看到了一个帖子《危机之下如何做好品牌》,枚举了多种品牌建设中的误区,且给出了合理化的对策,有点感触。因为危机的出现,改变了行业了很多主机企业的发展策略,以前做外销的转做内销,没有品牌的想做品牌,有品牌的想做强势品牌,总之都想朝着品牌化的方向发展。虽然对于如何塑造品牌咱是外行,但也想就事论事说几句。 Recently I saw a post “How to Make a Good Brand under the Crisis” on a marketing website, enumerated the misunderstandings in the construction of various brands, and gave a rationalized countermeasure. Because of the emergence of the crisis, the industry has changed the development strategy of a lot of host companies, before doing the export to domestic sales, no brand want to be a brand, a brand want to be a strong brand, in short, all want to move toward the direction of the brand. Although he is an amateur for how to create a brand, he also wants to say something about the matter.