企业进入国际市场是指企业根据国际市场的供需状况,进行产品、技术的进出口贸易或直接对外投资经营。有色金属企业进入国际市场包含五个方面的涵义:第一,企业是主体,是生产经营的主体,是从事国内外市场活动的主体,有色总公司、地区公司都不是主体。第二,企业的经营方针面向国际市场。决定产品的发展方向时应分析国际市场的客观形 The entry of an enterprise into the international market refers to the import and export of products and technologies or direct foreign investment in accordance with the supply and demand of the international market. Non-ferrous metals companies entering the international market include five aspects: First, the enterprise is the main body, is the main body of production and operation, and is the main body engaged in domestic and foreign market activities. Non-ferrous companies and regional companies are not the main body. Second, the company’s operating principles are oriented toward the international market. When determining the direction of product development, we should analyze the objective shape of the international market