The original meaning of “cultural context” refers to the socio -cultural background relating to language communication .The cultural context of the Qiang art of paper -cutting in Mao county discussed in this article refers to those spe-cific socio -cultural living conditions , and living patterns which relate to the Qiang art of paper -cutting in Mao county . It includes the paper cutters'language, behavior, habits, ethnic psy-chology , as well as all the established specifica-tions needed for doing paper -cutting in Qiang so-ciety.The specific “cultural context” in the Qiang region of Mao county gave birth to the specific ar-tistic characteristics and style of Qiang paper -cut-ting.However, the changes in their natural world and the cultural ecological environment led to changes in the “cultural context” which has influ-enced both the tradition and development of con-temporary Qiang paper -cutting .This article ar-gues that the causes for the change of the “cultural context” of Qiang paper -cutting in Mao county mainly come from external and internal factors .