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在审美文化功能愈发重要的今天,美育更是无所不在。大众传媒已经成为我们的生活不可或缺的一部分,美育的社会性、自发性及愉悦性,都更为明确地彰显出来。今日的大众传媒以非常明显的态势担负了社会美育的功能,同时,还远比传统的社会美育更为集中,更为抢眼,也更有吸引力和感染力。因此,充分认识大众传媒所负载的美育功能,发挥其塑造“完整的人”的积极作用,是当代美学的重要任务。大众传媒中的艺术因素是真正使人们对其青睐的核心原因所在,能否真正开发人们的审美感觉,培养人们的审美趣味,正确引领时代审美风尚,大众传媒担负着主要责任。我们必须树立这样的意识,即大众传媒应该担负社会美育的责任,给人们健康美好的审美享受是大众传媒不可推卸的使命。
In the increasingly important aesthetic and cultural functions today, aesthetic education is ubiquitous. The mass media has become an indispensable part of our lives. The aesthetic, spontaneous and pleasant aesthetic education is all the more clearly demonstrated. The mass media in today’s society take on the function of social aesthetic education in a very clear manner. At the same time, it is far more centralized, more eye-catching, more attractive and contagious than the traditional social aesthetic education. Therefore, it is an important task of contemporary aesthetics to fully understand the positive role of the aesthetic education function carried by mass media and to exert its role of shaping “the complete person.” The artistic factor in the mass media is the core reason why people really favor it. Whether it can really develop people’s aesthetic feeling, cultivate people’s aesthetic taste and correctly guide the aesthetic style of the times, the mass media bear the primary responsibility. We must establish the awareness that the mass media should assume the responsibility of social aesthetic education and it is an unshirkable mission of the mass media to give people a healthy and beautiful aesthetic enjoyment.