市场竞争日益激烈,企业要想在惊涛骇浪中时刻立于不败之地,在战略竞争上必须力求突破。若能基于“蓝海战略”做出创新决策,相信能够对企业赢得独特的市场竞争力起到核心助力。本文从战略竞争、蓝海战略的概念出发,分析了“蓝海”式创新决策的重要性,加之对美国西南航空、太阳马戏团等成功案例的剖析,相信能给广大企业起到一定借鉴作用。 Increasingly fierce market competition, companies want to be in an invincible position in the stormy sea, in the strategic competition must strive to make a breakthrough. If we can make innovative decisions based on “Blue Ocean Strategy”, we believe it can play a core helping force in winning unique market competitiveness. Based on the strategic competition and Blue Ocean Strategy, this paper analyzes the importance of “Blue Ocean” innovation decision-making, together with the analysis of successful cases such as Southwest Airlines and Cirque du Soleil, believe that it can provide reference for many enterprises .