思想政治工作者,是思想政治工作的主体,它的形象是其内在素质——政治思想、思想品质、知识水平、业务能力的外化,是思想政治工作者的言行所表现出来的整体映象。形象能引起人们的思想和情感的活动,对人们的思想和行为起诱导、感召、示范的作用。思想政治工作者的形象,不仅直接影响着思想政治工作的成败,而且还影响到党在群众中的威望和党的主张被群众接受的程度。群众对我们党及其政治主张的评价、信任程度,往往首先是从身边干部的言行开始的,并以此作为自己行为准则的参照系。因此,思想政治工作者必须十分注重自己形象的塑造。形象不是权力的象征,而是一种非权力的精神感召力。它一 The ideological and political worker is the main body of ideological and political work. Its image is its intrinsic quality - the externalization of political thinking, ideological quality, knowledge level and professional ability, which is the overall reflection of the words and deeds of the ideological and political workers . The image can cause people’s thoughts and emotions to act as a guide, inspiration and demonstration of people’s thoughts and behaviors. The image of ideological and political workers not only directly affects the success or failure of ideological and political work, but also affects the prestige of the party in the masses and the extent to which the party’s ideas are accepted by the masses. The evaluation and trust of the masses over our party and its political opinions often start with the words and deeds of the cadres around them and use it as the frame of reference for their own code of conduct. Therefore, ideological and political workers must pay great attention to shaping their own image. Image is not a symbol of power, but a non-power spiritual charisma. It one