我国在实行社会主义市场经济以后,随着市场的细分,医疗服务市场也逐步产生并明朗起来。医疗卫生机构如何适应市场经济体制的需要,如何处理好服务与效益的关系是摆在医院管理者面前的新的研究课题。 在社会主义市场经济条件下的医疗服务市场中,医院管理者不能只注重医院的医疗技术、业务的发展,也不能片面地、一味地追求经济效益,而应该在注重医院社会功能的基础上,设计医院医疗和服务的营销战略,发挥医院品牌效应, After the implementation of the socialist market economy in our country, with the breakdown of the market, the medical service market has gradually emerged and emerged. How the medical and health institutions adapt to the needs of the market economy system and how to handle the relationship between service and benefits is a new research topic placed before the hospital administrators. In the medical service market under the conditions of a socialist market economy, hospital administrators cannot focus on the hospital’s medical technology and business development, nor can they unilaterally and pursuing economic benefits, but should focus on the social functions of the hospital. Designing marketing strategies for hospitals and services to give play to hospital branding