“小而美”的概念源起于马云在2009年APEC峰会上《未来世界,因小而美》的演讲。“小”指的并不是市场小,而指的是细分市场,满足特定群体的需求。“美”是细节之处让用户感动,经营方式创新、有新意,追求极致。“小而美”的本质是从规模战聚焦到满足消费者个性化的需求。在刚刚落幕的2016北京时装周中,唯一受邀的电商品牌——弗洛拉的发布会中,选择大衣这一单一品类的发布,搭配平底鞋,经过众多外模的演绎,率性中又不是女人的妩媚,惊艳全场。 The concept of “small but beautiful” originates from Jack Ma’s speech on “The Future World, Small but Beautiful” at the 2009 APEC summit. “Small” refers not to the small market, but refers to the market segments to meet the needs of specific groups. “Beauty ” is the details of the user touched, innovative management methods, innovative, the pursuit of the ultimate. “Small and beautiful ” is the essence of the scale from the focus of war to meet the individual needs of consumers. In the just-concluded 2016 Beijing Fashion Week, the only invited e-commerce brand - Flora’s conference, the choice of this single category of coats release, with flat shoes, after a large number of foreign models of deduction, Not a woman’s charming, stunning audience.