目前,广播电视业在财务管理上存在成本意识淡漠、财务人员整体素质较低等诸多问题,这阻碍了广电业的产业化进程。为适应新形势下的广电业发展要求,应从全面更新财务管理观念、实施有效的成本管理等几方面着手,加强财务管理。 At present, there are many problems in the financial management such as the indifference of cost awareness and the low overall quality of financial staff in the radio and television industry, which hinders the industrialization of broadcasting and television industry. In order to meet the requirements of the development of radio and television industry under the new situation, we should start with the overall update of the concepts of financial management and the implementation of effective cost management, and strengthen financial management.