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本文目的在于探析中学生消费价值观的特点及其价值观。将北京、上海、广州、汕头以及昆明五个城市的5875名中学生作为主要研究对象,运用自制个体主义、集体主义价值观量表和消费价值观问卷对其进行调查。总结出中学生消费价值观特点主要分为攀比、节俭和时尚消费三个方面,而且随着年龄的不断增长,中学生消费价值观呈现出攀比、时尚的特点。得出了不同城市、年级和性别的中学生在消费价值观三因素上存在明显差异,价值观在一定程度上对消费价值观具有预测作用的结论。
The purpose of this paper is to explore the characteristics of secondary school students’ consumption values and their values. 5875 middle school students in five cities of Beijing, Shanghai, Guangzhou, Shantou and Kunming were selected as the main research objects, and self-made individualism, collectivism values questionnaire and consumer value questionnaire were used to investigate them. Summed up the characteristics of the consumer value of high school students are mainly divided into comparisons, thrifty and fashion consumer three aspects, but with the increasing age, the consumer value of secondary school students showing a comparisons, fashion characteristics. It is concluded that there are obvious differences in the three factors of consumption values among middle school students of different cities, grades and genders, and the values have a certain degree of predictive effect on the consumption values.