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文化影响力是出版最重要的影响力,是出版的灵魂。在追求经济效益的同时,我们不能忽视出版的文化特性与文化功能。优质选题是出版最重要的资源。优质IP资源的效益不仅局限于传统纸质出版,而向整个文化产业延伸扩展。出版业作为文化产业的一个重要组成部分,创意具有尤为重要的意义,创意设计是后阅读时代的必由之路。文章立足当下、放眼未来发展趋势,从多个方面指出出版业发展及转型升级的方向。
Cultural influence is the most important influence of publication, it is the soul of publication. In the pursuit of economic efficiency, we can not ignore published cultural identity and cultural functions. High quality topics are the most important sources of publication. The benefits of high quality IP resources are not limited to traditional paper publishing, but extend to the entire cultural industry. As an important part of cultural industry, the publishing industry has its own significance. The creative design is the only way to read the post-reading era. Based on the current situation, the article looks at the future development trend and points out the direction of the development of the publishing industry and the transformation and upgrading from many aspects.