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当代公共商业空间环境中,雕塑作为新媒介领域的文化嫁接消费作用,需要符合大众的审美观和社会经济与文化发展方向为导向,以雕塑本体作为新媒介领域嫁接文化消费的方式,使雕塑本体的三维静态特证,结合当代商业空间的媒介特性,自然地融入到商业公共环境之中去。探索以雕塑本体作为媒介的表现形式,构建一个综合的商业文化媒介载体,与受传播者及环境之间产生互动的媒介商业传播平台,达到商业环境、文化氛围、受传播者之间的产生价值互动统一,真正让雕塑本体作为一种文化形态存在于商业环境空间之中,起到一种媒介嫁接消费的传播作用与普及效应。
In the contemporary public commercial space environment, as a cultural grafting consumer role in the field of new media, sculpture needs to be guided by the public’s aesthetic standards and socioeconomic and cultural development direction. With sculpture as a way of grafting cultural consumption in the field of new media, The three-dimensional static proof, combined with the contemporary commercial space of the media features, naturally into the commercial public environment to go. Explore the manifestation of using sculptural ontology as a medium, construct an integrated carrier of commercial cultural media, and create an interactive platform for media commercial communication with the communicators and the environment, and achieve commercial environment and cultural atmosphere, and generate value among communicators Interact and unify, and truly let the sculpture ontology exist as a cultural form in the space of commercial environment, playing a role of mass media in disseminating and popularizing the consumption.