不难发现,在公关传播行业大变革的这几年,许多国内和国际公关公司高层团队中,非本土籍管理者越来越少,取而代之的是一群熟悉中国市场,甚至是区域市场的媒体客服出身的本土人才。他们共同的特质除了土生土长之外,大多从基层做起,熟悉公关的每一个环节。“外来的和尚”不好念经了,这被称之为一种“管理去西化”现象。曾几何时,因为尚处萌芽阶段的行业先行者们多少有些不自信,所以在这个行业的管理食物链顶端充斥了开口夹生英语闭口港台腔甚至白皮肤蓝眼睛的 It is not difficult to find that in the past few years of major changes in the public relations and broadcasting industry, fewer and fewer non-native managers in many domestic and international public relations companies have replaced them with a group of media customers who are familiar with the Chinese market and even regional markets Origin of native talent. In addition to their common traits of commonality, most from the grassroots level, are familiar with every aspect of public relations. “Alien monk ” bad study, and this is called a “management to Westernization ” phenomenon. Once upon a time, as the industry pioneers in their infancy were somewhat less confident, the top of the food chain under management in the industry was flooded with blue eyes and white eyes with blue eyes