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智能家居行业经过了十几年的发展,就现在而言,还称得上是方兴未艾。在互联网巨头的介入下后得到快速提升,智能家居概念在市场中得到广泛普及,而多项辅助技术也借此机会发展起来。而不能忽略的事实是,“智能家居”这一名词虽然得到广泛传播,但是大部分消费者对其了解不是很深刻,而智能家居市场销售也遭遇困境。就未来发展而言,大学生群体很可能成为未来智能家居的主要消费者。本文将基于我们对于大学生对智能家居的了解和期许的调查还有对目前智能家居行业发展情况的理解,以小见大,深入挖掘智能家居目前发展的困境及其成因还有趋势。分析讨论如何增加消费者对智能家居的需求和信任这一核心问题,为智能家居发展指出一条可能的道路。
Smart home industry after more than 10 years of development, for now, it is also called in the ascendant. With the intervention of Internet giants, the concept of smart home has been rapidly popularized in the market. A number of assistive technologies have also been developed. And the fact that can not be ignored is that although the term “smart home” is widely spread, most consumers do not understand it very much, and smart home marketing suffers. In terms of future development, college students are likely to become the main consumers of smart home in the future. This article will be based on our understanding of the smart home for college students and expectations of the survey as well as the current development of the smart home industry to understand the situation, see the big, in-depth exploration of the current difficulties in smart home development and its causes there are trends. Analysis and discussion on how to increase consumer demand for smart home and trust the core issue of smart home development pointed out a possible way.