论文部分内容阅读
市场营销专业是应用性和实践性相当强的一门学科,传统的教学体系不利于培养当前社会急需的高技能、高素质的综合型营销人才。本文尝试探讨从增强课堂实践活动、课外商业竞赛、举办营销论坛、鼓励创新创业等实践教学平台的建设和完善,从而为传统的课堂理论学习提供更加全面的补充和检验,提升学生的专业信心和能力,培养更加符合社会需求的营销专业人才。
Marketing is a practical and practical quite a subject, the traditional teaching system is not conducive to the training of the current social needs of highly skilled, high-quality comprehensive marketing talent. This article attempts to explore the construction and improvement of practical teaching platforms such as enhancing classroom practice activities, extracurricular business competitions, organizing marketing forums, encouraging innovation and entrepreneurship so as to provide a more comprehensive supplement and test for traditional classroom theory learning and enhance students’ professional confidence and Ability to develop more in line with social needs of marketing professionals.