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经过较长时间地思索,《广告大观》终于完成了她的阶段性定位,从明年第一期起,《广告大观》将公开亮出自己的个性:广告实效传播专业期刊。我国广告界曾经流传着世界营销界大亨的一句名言:“我知道至少有一半的广告费白花了,我的问题是不知道哪一半浪费了?”这个问题曾经长期乃至目前仍然困扰着我们的广告公司和广告主,到现在还没有找到正确的答案,但可以这样说,浪费掉的那一半肯定是广告的无效传播,但是哪一半是广告的无效传播呢,可能还没有人能作出肯定的回答。
After a long period of time to think, “Advertising Daguan” has finally completed her phased positioning. Starting from the first phase of next year, “Advertising Daguan” will open its own personality openly: the periodical of advertising effectiveness dissemination. My advertising industry has circulated the world’s marketing tycoon a famous saying: “I know that at least half of the advertising costs, my question is do not know which half wasted?” This problem has long been and even now still plagued our ads Companies and advertisers, up to now have not found the right answer, but to say that wasted half is certainly the ineffective advertising, but which half is the advertising of the ineffective transmission, there may be no one can make a positive answer .