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近年来,特别是随着北京奥运会的成功举办,体育新闻工作呈现出蓬勃发展的新态势,已逐渐成为我国各种媒体报道的重点,成为各大媒体激烈竞争的领域。这也标志着我国新闻事业发展到了一个崭新的高度。体育新闻作为社会主义市场经济的重要组成部分、作为精神文明建设工作中一项重要和紧迫任务,在体育新闻的报道实践中,应当将“人文”作为一种重要人文现象的文化活动和文化现象,贯彻始终。本文从体育传播特质分析入手,对体育新闻报道中人文关怀的重要性和必要性、以及设置人文关怀系统等方面进行研究,以期更好的实施人文关怀做一理论阐述,为体育传媒实施体育人文关怀提供借鉴。
In recent years, especially with the successful hosting of the Beijing Olympic Games, the sports journalism has shown a new trend of vigorous development. It has gradually become the focus of various media coverage in our country and has become the area where the major media fiercely compete. This also marks the development of our journalism to a completely new level. As an important and urgent task in the construction of spiritual civilization, sports news is an important part of socialist market economy. In the practice of sports news reporting, “humanities” should be regarded as an important cultural phenomenon and Cultural phenomenon, carry out consistently. This article starts with the analysis of the characteristics of sports communication, studies the importance and necessity of humane care in sports news reports, and sets up the system of humane care so as to carry out theoretical elaboration of humane care better and implement sports humanities Caring to provide reference.