出版物的核心是内容,打造有内容、有灵魂的图书产品以吸引读者,是传统出版社必须坚守的阵地。一本畅销书的背后,必须要有精准的选题定位及出版策划。编辑必须拥有对市场需求、对内容、对作者、乃至对整个市场资源(媒体、渠道)的判断掌握能力,从而运用自己的专业能力、专业知识进行判断,组织好自己所编的书籍的营销活动,保证图书质量(包括内容质量和文字质量),出精品、出好书,实现图书的经济价值与社会价值。 At the heart of the publication is content, creating content and soul-based book products that appeal to readers, a position that traditional publishers must stick to. Behind a bestseller, there must be a precise selection of topics and publishing planning. Editors must have the ability to judge market demand, content, authors, and even the entire market resources (media, channels) in order to use their professional capabilities and expertise to judge and organize the marketing activities of their own books , To ensure the quality of the book (including content quality and text quality), a boutique, a good book, to achieve the book’s economic value and social value.