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随着民族文化旅游产业在国际旅游岛建设中的作用越来越突出,保护和深层次发掘民族文化越来越紧迫。为了更好地挖掘民族文化旅游资源,本文以海南槟榔谷黎苗文化旅游区为例进行问卷调研,研究民族文化旅游区吸引力。文中运用SPSS统计软件进行描述性分析、探索性因素分析、单因素变量分析、验证因素分析等,同时运用AMOS结构方程软件建立民族文化旅游区吸引力的整体结构方程并进行违规估计检验、适配度检定及参数估计等分析。研究结果显示民族文化旅游区吸引力影响均呈正向。
As the national cultural tourism industry becomes more and more prominent in the construction of international tourist island, it is more and more urgent to protect and deeply excavate the national culture. In order to tap the national cultural tourism resources better, this paper takes Hainan Begonia Li Miao cultural tourism area as an example to conduct a questionnaire survey to study the attractiveness of national cultural tourism area. In this paper, descriptive analysis, exploratory factor analysis, univariate analysis of variables and verification factor analysis are carried out by using SPSS statistical software. At the same time, the structural equation software of AMOS is used to establish the attractive global structural equation of the national cultural tourism zone, Degree test and parameter estimation analysis. The results show that the attractiveness of ethnic cultural tourism areas are all positive.