不管你的看法是什么,那些立志高远的企业执著于自己的志向。比如海尔彩电的市场定位:行业领导者,力争在黑电领域如同白电一样成为世界级领导企业。毋庸讳言,相比较海尔在白色家电领域的显赫业绩与品牌价值(据Euromonitor统计,按品牌销量统计,海尔从世界第三大白色家电品牌上升到第二大品牌。而按销售额统计,海尔在世界白色家电品牌中排名第四),海尔在黑色家电的地位尚需要进一步提升。我国数字电视时代的到来,将使这种提升更加提上日程。 Whatever your opinion, those aspiring businesses cling to their ambitions. For example, Haier TV market positioning: industry leaders, and strive to become the world leader in the field of black electricity as white as white. Needless to say, compared to Haier in the field of white goods and outstanding performance and brand value (according to Euromonitor statistics, according to brand sales statistics, Haier from the world’s third largest white goods brand rose to the second largest brand.By sales statistics, Haier in The world’s white goods brand ranked fourth), Haier’s status in the black appliance still needs further improvement. The advent of the era of digital television in our country will make this upgrade more on the agenda.