论文部分内容阅读
视频行业是一个差异化比较小的行业,如何为自己进行差异化定位?视频类网站是一个差异化很小的行业,对于视频行业,风行网总裁罗江春认为,行业发展趋势主要有三种发展路径,一是做大做强,二是背靠门户网站,最后则是和电视台合作。在这个基础上,不少视频网站都开始差异化定位,做出自己的特色。为此风行网推出了“UniVideo黄金15秒”的策略,将其视频开头的广告缩短至15秒
Video industry is a relatively small difference in the industry, how to differentiate their position? Video site is a very small difference in the industry, for the video industry, popular network president Luo Jiangchun that the development trend of the industry there are three main development paths First, bigger and stronger, the second is backed by the portal, the last is the cooperation with the television. On this basis, many video sites are beginning to differentiate their positions and make their own characteristics. For this reason popular network launched “UniVideo gold 15 seconds ” strategy, the beginning of the video ads shortened to 15 seconds