为了培养适应汽车服务与营销行业需要的高素质技能型人才,需对高职汽车服务人才需求状况进行调研,笔者借鉴邢台职业院校的人才培养经验,分析河套大学人才培养模式中存在的问题,提出人才培养目标,围绕目标的实现,作者分别从优化专业结构、深化教学改革、学生从业素质培养、师资建设及实验室建设四个方面进行人才培养模式改革和探索,并对人才培养的结果进行反思. In order to cultivate high-quality skilled personnel who adapt to the needs of automotive service and marketing industry, we need to investigate the demand of automotive service professionals in higher vocational colleges. Based on the experience of personnel training in vocational colleges in Xingtai, this paper analyzes the existing problems in Talent Training Mode in Hetao University, Put forward the goal of personnel training, around the realization of the goal, the author carries on the reform and exploration of personnel training mode from four aspects of optimizing professional structure, deepening teaching reform, cultivating students' professional qualities, building teachers and building laboratories, and carries out the results of personnel training Reflection.