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互联网时代,营销已经成为一个公司综合能力的体现。而对于传统大多数企业,只创建定位+传播,缺乏管理,低层次运营,品牌投资浪费严重,甚至无意识的伤害品牌。品牌体系是个复杂的体系,包括品牌形象、产品策划、渠道与招商策划、终端策划、品牌传播与品牌推广等等,每一部分都是一个逻辑紧密的结构,比如产品策划就包括现有产品、新增产品、产品规划、产品群、产品卖点等整体营销策略的建立及调整,终端策划更包括终端模式、布局、变现、人员、方法等。
Internet era, marketing has become a manifestation of the company’s comprehensive ability. For most traditional enterprises, only create positioning + dissemination, the lack of management, low-level operations, brand investment serious waste, even unconscious injury brand. Brand system is a complex system, including brand image, product planning, channel and investment planning, terminal planning, brand communication and branding, etc. Each part is a logical structure, such as product planning, including existing products, new Increase the product, product planning, product groups, product sales and other overall marketing strategy to establish and adjust the terminal planning, including terminal mode, layout, cash, personnel, methods and so on.