论文部分内容阅读
美国哲学家兼批评家肯尼恩·伯克1935年向出版社送去一部名为《传播学概论》的著作,出版商否决了这个书名,理由是,读者一看到 COMMUNICATION(传播)这个词,会以为是论述电话电信的书呢!可曾几何时,过了不到40年,“传播学”、“大众传播”、“大众传播媒介”这些名词,已在该国的学者、研究人员、实际工作者以及普通人中间流行开来。随后,西欧各国、日本、澳大利亚和许多第三世界国家相继开展了传播学的研究和教学。作为新闻出版、广播、电视、电影以及有关行业统称的“传播事业”这一名词在国际上也被普遍采用。传播学作为一门学科,只有四十多年的历史。然而,人类传播现象在很久以前便存在,甚至可以说是与人类社会的出现俱来的。随着社会的进步和科学技术的发展,传
Kennedy Burke, an American philosopher and critic who sent a 1935 book entitled “An Introduction to Communication Studies” to publishers, rejected the title by the publisher on the grounds that as soon as readers saw the word COMMUNICATION, The term, it would be thought of as a book on telecommunications by telephone! But in a matter of a little while, less than 40 years later, the terms “communication,” “mass communication,” “mass media,” the scholars and researchers , Real workers and ordinary people among the popular. Subsequently, Western European countries, Japan, Australia and many third world countries have conducted research and teaching in communication. The term “communication undertaking”, which is collectively referred to in the press, radio, television, film and related industries, is also widely adopted internationally. Communication Studies as a discipline, only forty years of history. However, the phenomenon of human transmission existed long ago and can even be said to have coincided with the emergence of human society. With the social progress and the development of science and technology, pass