传统的英语教学模式偏重于系统性知识,以语言知识的灌输为主,缺乏语用能力的培养,过分强调语言形式的习得,忽视语言的交际功能。这种教学模式导致学生缺乏对语境、文化差异等方面的理解,交际效果并不理想。因此,英语教师和学生有必要从新的视角来审视语言能力,认识语用失误,分析原因,加强学生在跨文化交际中语用能力的培养。一、语用失误的类型语用失误(pragmatic failure)是英国语言学 Traditional English teaching mode emphasizes systematic knowledge, mainly instilling language knowledge, lacking in pragmatic competence cultivation, overemphasizing the acquisition of language forms and neglecting the communicative function of language. This teaching model led to the lack of understanding of the context, cultural differences and other aspects of the students, the communication effect is not satisfactory. Therefore, it is necessary for English teachers and students to examine the language ability from a new perspective, to recognize the pragmatic failure, to analyze the reasons and to enhance the students’ pragmatic competence in intercultural communication. First, the type of pragmatic failure Pragmatic failure (pragmatic failure) is British linguistics