商场如战场．近两年来，由于白酒行业受到东南亚金融危机、国民购买力下降等多种因素影响，白酒厂家为争夺市场份额而引起的竞争尤为白热化。赊店集团面对严竣的形势，结合市场调研，及时调整营销策略，推陈出新，使１９９８年的销售总量比１９９７年增长２７％。该集团顺应市 Shopping malls such as battlefields. In the past two years, due to various factors such as the financial crisis in Southeast Asia and the decline in the purchasing power of the people in the liquor industry, liquor manufacturers have been particularly intense in their competition for market share. In response to the stringent situation, Sangdian Group, in conjunction with market research, adjusted its marketing strategy in a timely manner and introduced new products, resulting in a total sales increase of 27% in 1998 over 1997. The group is compliant with the city