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就品牌形象传播而言,被感知的事实永远要比事实本身更重要,品牌形象的信息流从发送到致效,必须对五个环节进行全程管理
As far as brand image communication is concerned, the fact of being perceived is always more important than the fact itself. The flow of brand image information is sent from delivery to effectiveness, and the whole process must be managed in five aspects