电子商务的蓬勃发展给汽车内饰的营销开辟了一个新的领域,如何利用好电商渠道,制定有效的营销策略,推动企业营销水平更上一个台阶,这是当前汽车内饰企业不能回避的经营课题。本文对于电商营销的优缺点进行一个简单的探讨,总结汽车内饰行业企业电商营销方面存在的普遍性问题,针对这些问题,提出具体的解决策,以期为汽车内饰企业电商营销水平的提升带来有益的借鉴。 The rapid development of e-commerce has opened up a new field in the marketing of car interiors. How to make good use of e-commerce channels, formulate effective marketing strategies and promote the marketing level of enterprises to a higher level can not be avoided by current auto interior enterprises Management issues. In this paper, a brief discussion is made on the advantages and disadvantages of e-commerce marketing, the general problems of e-commerce marketing in the automotive interior industry are summarized, and specific solutions are put forward to solve these problems in order to promote e-commerce marketing for auto interiors enterprises Bring improvement to learn from.