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众筹作为一种的新兴融资模式,如今在我国正处于发展的起始阶段。但其以融资项目的创新、互联网为融资平台、投资人数多等特点在我国得到了飞速发展。X电动车以其别出心裁的营销策划、众筹平台的恰当选择以及准确的众筹对象定位等因素一举获得国内众筹金额最大的项目。众筹的发展固然有促进经济发展的作用,但也面临诸多挑战。我们在鼓励其发展的同时,也需对其进行规范。本文通过对X电动车的众筹方式、营销方式、发展方向等的简要分析,来探析众筹在中国的发展方式。
As an emerging financing model, crowdfunding is now in the initial stage of development in our country. However, it has been developed rapidly in China due to the innovative financing projects, the internet financing platform and the large number of investors. X electric cars with its unique marketing planning, crowdfunding platform, the appropriate choice and accurate crowdfunding positioning and other factors in one fell swoop won the largest amount of domestic crowdfunding projects. While the development of crowdfunding certainly plays a role in promoting economic development, it faces many challenges. While we encourage its development, we also need to regulate it. This article analyzes the crowdfunding development in China through a brief analysis of crowdfunding methods, marketing methods and development directions of X-electric vehicles.