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近年来,大数据产业发展迅猛。尤其在互联网领域,几乎所有社交平台、电子商务和门户网站的竞争中都有着大数据发挥重要作用的身影。大数据已经由一个技术领域的概念,全面介入人们的日常生活。文化产业受大数据的影响较为直接,其中,以影视剧生产为代表的精神创作领域的变革表现得尤为激烈。一批基于大数据分析平台创作的影视剧的成功,宣告了“大数据+影视剧”
In recent years, big data industry is developing rapidly. Especially in the field of Internet, there is a big data that plays an important role in the competition of almost all social platforms, e-commerce and portals. Big data has been fully involved in people’s daily lives by a concept of technology. The impact of big data on cultural industries is more direct. Among them, changes in the field of spiritual creation represented by the production of film and television plays are particularly fierce. The success of a number of film and television plays based on big data analysis platform has proclaimed “big data + film and television drama”