[参考译文]如果领导说到底就是让别人做事,那么说服就是领导者的主要手段之一。很多经理人都认为自已没有掌握这个手段,只有那些有魅力和口才的人才能驾驭它。然而,通过过去几十年的研究,试验心理学家掌握了能够使他人让步、服从和改变的可靠方法。他们的研究表明,说服是有原则可循的,人们可以学习并应用这些原则。第一条原则是,人们愿意服从与自己有共同之处的人。因此明智的经理会 If the leader is to let others do things, then persuasion is one of the chief means of the leader. Many managers believe that they do not have the means to control themselves. Only those who are charismatic and eloquent can control it. However, through decades of research, experimental psychologists have mastered reliable methods that enable others to concede, obey, and change. Their research shows that persuasion is principled and people can learn and apply these principles. The first principle is that people are willing to obey the people who have something in common with them. So a wise manager will