在现代日益激烈的市场竞争中,除了产品本身,店面设计的个性化是突出品牌特色的重要方法之一。而在专卖店陈列设计中橱窗是传递品牌文化理念、产品特色与促销等信息的窗口,是吸引顾客进店、发展潜在顾客的有效工具,在传播品牌形象中发挥着重要的作用。同时橱窗是最经济的一种广告方式,可直接促进销售,最大限度地带来商业利润。当下是一个追求创意的商业时代, In the modern increasingly fierce market competition, in addition to the product itself, the individualization of store design is one of the important ways to highlight brand characteristics. In the store display design, the window is a window that conveys the brand culture concept, product features and promotion information. It is an effective tool to attract customers into the store and develop potential customers, playing an important role in spreading the brand image. At the same time the window is the most economical way of advertising, can promote sales directly, to maximize the commercial profits. The moment is a business era of the pursuit of creativity,