任何策划或创意,说到底都是一个如何发现并挖掘机会的问题,即做机会生意的问题。遗憾的是,人们往往爱用“生意已经做完了”、“战场已经客满”之类的“理由”为自己的一筹莫展来开脱。对此,管理学家彼得·德鲁克认为:“从数学上看,‘杯子已经盛满半杯’和”杯子还有一半是空的’这两种说法,并没有任 Any plan or idea, after all, is a question of how to discover and tap opportunities, that is, the opportunity to do business. Unfortunately, people often love to use “business has done ”, “battlefield has been full ” kind of “reason ” for their own helplessness to excuse themselves. In this regard, management physicist Peter Drucker thinks: "Mathematically, there are two kinds of saying that ’the cup is full of half a cup’ and ’the cup is half empty’