1996年,是中国广告人不堪回首的一年,通过阵痛之后的反思,中国广告人才真正明白什么才是广告最需要,最具有生命力和活力的东西。今年不久又将举行第44届戛纳国际广告节,中国广告的命运再次成为国人关注的焦点。《中国广告今年还会兵败戛纳吗?》一文从目前中国广告业的现状,以及和欧美等国家的差距,透析了中国广告业所面临的严峻考验。 In 1996, it was a year that Chinese advertisers were unbearable. After the painful rethinking, Chinese advertising talents truly understood what was the most needed and most vital and dynamic thing for advertisements. Soon this year, the 44th Cannes International Advertising Festival will be held again. The fate of Chinese advertising has once again become the focus of attention. The article “Are China’s advertisements defeating Cannes this year?” from the current status of China’s advertising industry and the gap between Europe and the United States and other countries, sheds new light on the severe challenges faced by the Chinese advertising industry.