21世纪是新媒体的世纪,新媒体对传统媒体提出了挑战,同样,传统广告公司面临转型的任务也是艰巨的。目前,新媒体广告市场格局已经渐渐清晰。WPP与分众通过大规模的兼并控制了网络广告的半壁江山,各大门户网站与专业垂直网站争夺网络广告的力度也很大,以安瑞索思为代表的新型广告代理的发展同样迅猛。在各大 The 21st century is the century of new media. New media poses challenges to traditional media. In the same way, the task of traditional advertising companies facing transformation is also arduous. At present, the new media advertising market structure has gradually become clear. WPP and Focus through the large-scale mergers and acquisitions controlled half of online advertising, major portals and professional vertical sites compete for online advertising efforts are also great, represented by An Ruisi Si new advertising agency the same rapid development. In each big