许多人买电器,明明知道说明书上那些密密麻麻的功能也许一辈子都用不上,但还是宁肯多掏些钱,买一台更复杂的回去,因为他们心中有一个念头,那些现在用不上的功能,也许将来有一天能用上。这“将来”就是一个概念,人很多时候是在为概念付款。美国人雷诺发明圆珠笔时,正值第二次世? Many people buy electrical appliances, knowing that the dense features of the manual may not be used for a lifetime, but they would rather spend more money and buy a more complicated one, because they have an idea in their minds, and those functions that they do not currently have access to. Maybe it will be used someday. This “future” is a concept. People often pay for concepts. When Renault invented the ballpoint pen, it was the second time in the world.