南京路、徐家汇、淮海路……,一个个密集的商业圈、一座座装潢考究的商场似乎都在向人们宣告着上海作为我国重要商业经济中心的地位。在这样的一个国际化大都市里,依照现在国产鞋类品牌发展水平,似乎很难进驻这里充斥着大量世界品牌的一类商场中,这一点业内人士心知肚明。于是,同样位于上海商业集中区的二类商场成了国产鞋类品牌比拼实力、展示形象的最好舞台。我们把目光锁定于南京路、淮海路商业圈里的一些有代表性的商场,而虽然同为二类商场,由于其定位的不同,国产鞋类品牌在其中的生存情况也有着比较大的差别。南京路商业圈:南京路是每一个前来上海游览考察的人必到的地方,作为上海最为著名的步行街,南京路两旁林立的商场也是不少上海人购物的首选。百联世贸国际厂场、上海市第一百货商店、上海新世界股份有限公司、久光百货这四家商场虽然相距不远,其中的鞋类产品销售区域的面积也都非常可观,但国产鞋类品牌在其中的处境却有着比较大的差别。由于地理位置比较好,又位于座写字楼的底墒位置,百联世贸国际广场是南 Nanjing Road, Xujiahui, Huaihai Road ... ..., one by one intensive business circle, a well-decorated shopping centers seem to have been declared to the people of Shanghai as China’s important commercial and economic center. In such an international metropolis, in accordance with the current level of domestic footwear brand development, it seems difficult to station here filled with a large number of world-class brands in a mall, this industry know very well. As a result, the same type of shopping malls located in Shanghai’s central business district has become the best stage for domestic footwear brands to compete and display their images. We focus on the Nanjing Road, Huaihai Road, the commercial circle of some representative shopping malls, and although the same as the second-class shopping malls, because of their different positioning, the domestic footwear brand in which the survival of the situation there is a big difference . Nanjing Road Business Circle: Nanjing Road is a must-see place for anyone who comes to visit Shanghai. As the most famous pedestrian street in Shanghai, the shopping mall lined with Nanjing Road is also the first choice for many people in Shanghai. Bailian World Trade International Factory, Shanghai First Department Store, Shanghai New World Co., Ltd., Jiuguang Department Store, although the four shopping malls are not far away, of which the area of ​​footwear sales area is also very substantial, but the domestic footwear brand In which the situation there is a big difference. Due to the better geographical location, but also located at the end of the seat office entropy location, Brilliance World Trade Plaza South