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一、2014年卷烟销售工作回顾2014年,全年共销售卷烟162.11万箱,同比增加5.51万箱,增长3.52%,增幅排全国第七位;单箱销售均价23270元,同比增加1747元,增长8.12%,增幅排全国第八位;销售行业重点品牌139.16万箱,同比增加10.48万箱,增长8.15%,占总量比重85.83%,同比提高3.67个百分点。其中,销售8元以上“真龙”24.25万箱,同比增加7.06万箱,增长41.06%,是历史上增量最大的一
I. Review of sales of cigarettes in 2014 In 2014, sales of cigarettes totaled 1,621,100 cases, an increase of 55,100 cases or 3.52% over the same period of last year, ranking the seventh in the country in terms of growth rate. The average selling price per single case was 23,270 yuan, an increase of 1,747 yuan over the same period of last year, An increase of 8.12% and the growth rate ranked the eighth in the country. Sales of key brands in the industry reached 13,916,000 cases, an increase of 104,800 cases or 8.15% over the same period of the previous year, accounting for 85.83% of the total, up 3.67 percentage points from the same period of last year. Among them, the sales of more than 8 yuan “real dragon ” 242500 boxes, an increase of 706000 boxes, an increase of 41.06%, is the largest increment in history