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在今年1月被阿里巴巴集团投资并控股的易传媒,成为阿里妈妈走出“淘系”的推手。近日阿里妈妈总裁俞永福通过内部邮件宣布,阿里妈妈将全面整合易传媒,向外部客户提供“大数据营销”服务。据介绍,大数据营销本质上是通过海量的消费人群数据分析,把合适的营销内容,在合适的时间和地点推荐给合适的人。
In January of this year, Alibaba Group was invested and controlled by Easy Media, becoming Ali’s mother out of the “Amoy Department” promoter. Recently, Ali Yumu president Yu Yongfu announced through internal mail, Ali mother will be fully integrated easy media, to provide external customers “big data marketing ” service. According to reports, big data marketing is essentially the mass of consumer data through the analysis of the appropriate marketing content, at the right time and place recommended to the right people.