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创新是广播电视永恒追求的主题。在传媒格局和舆论生态深刻变革的当下,市场竞争的挤压与倒逼,国家利好政策的鼓舞与推动,促使广播电视进一步加快了转型步伐。广播电视媒体纷纷立足实际,坚持创新驱动品牌战略,在弘扬主流价值、适应市场需要、丰富传播语态、满足多元需求等方面不断提高自主原创能力,推出一批高质量的创新节目,以应有的责任和担当逐步建立起了中国广播电视自主创新的传播体系,进一步激发了内生动力,坚定了文化自信和文化自觉,推动广播电视事业迸发出了新的生机和活力。
Innovation is the eternal pursuit of radio and television theme. At the moment of profound changes in the media landscape and in the public opinion ecology, the squeeze and coercion of market competition and the encouragement and promotion of favorable policies by the state have prompted radio and television to further accelerate the pace of transformation. The media of radio and television have all been based on the reality, adhering to the innovation-driven brand strategy, constantly improving their independent and original capabilities in carrying forward the mainstream value, meeting the needs of the market, enriching the dissemination of voice and satisfying diversified needs, and launching a number of high-quality innovative programs in order to have The responsibility and responsibility of China’s radio and television gradually established itself as a system for independent innovation of radio and television. It further stimulated endogenous motivation, strengthened cultural self-confidence and cultural awareness, and promoted radio and television businesses to burst forth with new vigor and vitality.