CIS,苹果与梨子的话题 1993年,一种新的西方的企业经营战略成为中国大陆的热门话题,这就是CIS。仿佛是一夜之间“西”风催开CIS之花,从企业家、设计者、广告人,到学者、记者,都以谈CIS为时髦。 CIS是什么?“举例来说:当你购买水果时,你之所以能轻易地区分出苹果与梨子的不同,在于它们清楚的外表可供消费者辨识,如果将企业体比喻成水果,每一个企业都应有一套 CIS, the topic of apples and pears In 1993, a new Western business strategy became a hot topic in mainland China. This is CIS. It seems that the ”West“ wind has lifted the CIS flower overnight. From entrepreneurs, designers, advertisers, scholars, and reporters, they all talk about CIS as fashionable. What is CIS?” For example: When you buy fruit, the reason why you can easily distinguish the differences between apples and pears is that they have a clear appearance that can be identified by consumers. If the business body is likened to fruit, each A company should have a set