因地区文化异同所产生的差异形成文化差异在跨越国家或民族背景的商务交流日益增多的大环境中,对企业开展国际商务活动具有深远影响。文章从文化差异对企业开展国际商务活动的影响方式入手,分别以多国为例着重分析因地域、宗教、经济等形成的文化差异造成的主要影响,最后试提炼消除影响的积极对策。力图为我国企业克服文化差异,减少文化差异的不良影响,高效开展国际商务活动提供可参考借鉴的理论依据。 Cultural Differences Due to Similarities and Differences in Regional Cultures Cultural diversity has a profound impact on the development of international business activities by enterprises in the context of increasing business exchanges across national or ethnic backgrounds. Starting with the ways in which cultural differences affect enterprises in developing international business activities, the article analyzes the major influences caused by the cultural differences formed by regions, religions and economies, taking multinationals as examples. Finally, it attempts to extract and eliminate the positive countermeasures of the impacts. Trying hard to provide theoretical basis for Chinese enterprises to overcome cultural differences, reduce the adverse effects of cultural differences and effectively carry out international business activities.