该文从导游的标准化与个性化服务两个方面分析,介绍了导游服务的现状,提出了在导游服务工作过程中,应该在加强优化标准化服务的基础上,同时提倡特色的个性化服务的建议。才能更好的做好导游服务。 This article analyzes the current situation of the tour guide service from two aspects of the guideline’s standardization and individualized service, and puts forward the suggestion of strengthening the personalized guideline service based on strengthening the standardization service . To better guide service.