你看过许多保健口服液广告,而你的要好朋友说某种口服液他吃过,很不错,一定也很适合你。此时你是听广告的还是听朋友的?是朋友的口碑战胜了广告吧? 我国的许多“老字号”和传统名牌商品,如中药的同仁堂、食品的冠生园、鸭肫的稻香村、剪刀的张小泉等等,以前都没有做过多少广告,但却妇孺皆知,远近传扬。靠的就是口碑,一传十,十传百。其流传之广,影响之深,为许多巨资广告所不逮。美国的动机研究事务所每年以不 You have seen many health oral fluid advertisements, and your good friend said that he had eaten some kind of oral solution. It is very good and it is also suitable for you. At this point you are listening to advertising or listening to friends? Is a friend’s reputation over the advertising? China’s many “old name” and traditional brand-name goods, such as Tong Ren Tang of traditional Chinese medicine, Guan Sheng Yuan of food, duck in the village of Daoxiang, Zhang Xiaoquan of the Scissors, etc., had never done much advertising before, but it was known by both women and children. Rely on word of mouth, pass ten, spread ten hundred. Its spread and deep influence are not met by many huge amounts of advertising. U.S. Motivational Research Firms