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电信娱乐是指通过电信技术和电信网络(设施)提供的各种娱乐服务,如下载、聊天、浏览、游戏等。从技术实现和娱乐方式上看,电信娱乐又可分为在线娱乐,如在线游戏和无线娱乐,如无线游戏、手机铃声下载等。过去,由于受技术和经济等因素的影响,在人们的头脑里,电信的概念就是通话,人们仅仅满足于电信运营商所能提供的语音服务。因而传统的电信业务中几乎没有内容服务。但是近十几年来,随着通信技术和我国国民经济的快速发展,人们生活质量日益改善,人们的生活形态正在由产业经济向体验经济、娱乐经济发生转变,人们已开始不再满足于简单的语音通信,而追求更丰富、更多彩的内容服务,这其中对电信娱乐的需求尤为特出。电信娱乐将成为人们未来生活的重点。消费市场上,这种消费趋势的变化预示着电信市场未来发展的主流方向。
Telecom Entertainment refers to various entertainment services provided through telecommunication technologies and telecommunication networks (facilities), such as downloading, chatting, browsing, gaming and the like. From the perspective of technology implementation and entertainment, telecom entertainment can be divided into online entertainment such as online games and wireless entertainment, such as wireless games and ringtones downloads. In the past, due to technical and economic factors, in the minds of people, the concept of telecommunications is talking, and people are merely content with the voice services that telecom operators can provide. As a result, there is almost no content service in the traditional telecom business. However, over the past decade or so, with the rapid development of communication technology and the national economy of our country, the quality of people’s life has been improving day by day. People’s lifestyles are being transformed from an industrial economy to an experiential economy and an entertainment economy. People are no longer satisfied with simple Voice communications, and the pursuit of richer, more colorful content services, of which the demand for telecom entertainment is particularly outstanding. Telecom entertainment will become the focus of people’s future life. In the consumer market, this change in consumer trend indicates the mainstream direction of the telecommunications market in the future.