鲍德里亚曾经哀叹道,“人们总是希望通过物质的排序来找到自己在社会上的位置”。本期杂志讲述的一些消费症候群的小故事实际上就是这句话的佐证或者映射。实际上,在某种程度上睿智的鲍德里亚也是错误的。因为人们追求时尚是一种人性,并非是追求一种社会权力。不过,在追求时尚的过程中很多味道变了,比如追求时尚的模式变成了追求品牌的行为,似乎物质的品牌以及消耗在物质上的金钱数额就代表着时尚的深度。正是这一“没头脑”的“约等于”使得鲍德里亚的分析范式主导了所有消费社会的认知,也使得很多道德家纷纷登场,他们将物质主义和 Baudrillard once sighed: “People always want to find their place in the community through material ordering.” Some of the narratives of consumer syndrome described in this issue are actually corroboration or mapping of these words. In fact, wise Baudrillard is also wrong to some extent. Because people are the pursuit of fashion is a human nature, not the pursuit of a social power. However, in the pursuit of fashion, many tastes have changed, such as the pursuit of fashion model has become the pursuit of brand behavior, it seems that the material brand and the amount of money spent on material represents the depth of fashion. It is this “no head ” “about equal ” makes Baudrillard’s analytical paradigm dominated the perception of all consumer society, but also makes many ethics have debut one after another, they will materialism and