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树立正确的发展观,建设优秀的企业文化,是提升企业竞争力,促进企业改革和发展的客观要求。企业文化重视人的因素,强调精神文化的力量,希望用一种无形的文化力量形成一种行为准则、价值观念和道德规范,凝聚企业员工的归属感,调动他们的积极性,提高他们的创造力,从而增强企业竞争的原动力,促进企业健康发展。本文概述了“企业文化”的产生、含义,阐述了企业文化的作用,重点论述了加强企业文化建设要着力关注的几个方面。
Establishing a correct concept of development and building a good corporate culture are objective requirements for enhancing the competitiveness of enterprises and promoting the reform and development of enterprises. Corporate culture attaches importance to human factors, emphasizing the spiritual and cultural forces, hoping to use an invisible cultural forces to form a code of conduct, values and ethics, condensing the sense of belonging of employees, to mobilize their enthusiasm and enhance their creativity , So as to enhance the motivation of enterprise competition and promote the healthy development of enterprises. This article summarizes the emergence and meaning of “corporate culture ”, expounds the function of corporate culture, and focuses on several aspects that should be focused on to strengthen corporate culture.