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聆听着渐行渐近的奥运脚步,2001年7月13日北京申奥成功的那一幕依然清晰——国际奥委会主席萨马兰奇在世界贸易中心会场庄重宣布:“2008年奥运会主办城市--北京”——中国赢了!北京赢了!喜悦象花一样在每一个中国人的脸上怒放……中国人的奥运梦想终于实现了,全世界的目光共同投向了中国,投向了北京,投向2008年奥运会。随着2008年奥运会主办权的取得,“奥运经济”自然与中国联系在了一起,成为社会各界讨论的一大热点,也引起海峡对岸台湾同胞极大的关注。那么,台湾企业怎样参与“奥运经济”?“奥运经济”将给台湾企业带来哪些市场机会和商机呢?
Listening to the approaching footsteps of the Olympic Games, the scene of Beijing’s successful bid for the Olympic Games on July 13, 2001 is still clear - International Olympic Committee President Juan Antonio Samaranch solemnly declared at the World Trade Center: “The host city of the 2008 Olympic Games - Beijing won! Beijing won! Joy flies like flowers on every Chinese face ... The Chinese Olympic dream has finally come true. The eyes of the whole world have come to China and to Beijing. , Invest in the 2008 Olympic Games. With the acquisition of the right to host the 2008 Olympic Games, ”the Olympic economy“ has naturally been linked with China and has become a hot topic of discussion in all walks of life. It has also caused great concern to compatriots in Taiwan across the Taiwan Strait. So, how do Taiwan enterprises participate in the ”Olympic economy“? ”Olympic economy" will bring Taiwan companies what market opportunities and opportunities?